This should be worth at least several million dollars. I noticed this advertising that United Airlines had it up in the Denver International Airport terminal:

Click to enlarge
One would conclude that their new regional jets are actually an evolved form of butterfly, or perhaps as beautiful as butterflies--or maybe as low impact on the environment as a butterfly?
Or most likely, some advertising creative guy could not figure out a coherent message that would make people happy, and settled for this.
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